LaunchLint Academy
The short answer
- ASO connects discovery and conversion. Choose one clear user problem, write store fields within current limits, and show the app's real value in the first visual impressions.
- Do not optimize for keyword density. Measure search terms, product-page views, conversion, and post-install quality by store, country, language, and version.
- Do not postpone this checklist until submission day. Make it a release gate, link every item to the responsible commit or store field, and repeat affected checks after changes to dependencies, permissions, production configuration, or metadata. Supporting records must not contain secrets or personal test data. Engineering, product, and the person who controls the store console should approve the same artifact. This turns a one-off review into a reproducible process and makes it possible to explain exactly what was checked after a rejection or during the next update.
1. Sharpen positioning
Define the audience, concrete problem, main alternative, and defensible outcome in one sentence.
Do not treat sharpen positioning as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for sharpen positioning recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
2. Research search language
Collect real phrases from support, communities, competitors, and store data, then group them by intent rather than volume alone.
Do not treat research search language as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for research search language recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
3. Use Apple fields deliberately
Name, subtitle, and keyword field have different jobs, remain readable, and avoid repetition or third-party marks.
Do not treat use apple fields deliberately as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for use apple fields deliberately recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
4. Structure the Google listing
App name, short description, and full description explain value naturally without stuffing, ranking claims, or price promotion.
Do not treat structure the google listing as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for structure the google listing recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
5. Plan visual conversion
Icon, opening screenshots, feature graphic, and video form a clear benefit sequence and show only available functionality.
Do not treat plan visual conversion as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for plan visual conversion recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
6. Treat localization independently
Keywords, claims, screenshots, and URLs are researched for each market rather than copied from the primary language.
Do not treat treat localization independently as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for treat localization independently recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
7. Measure experiments cleanly
Change few elements, define the hypothesis and primary metric, and wait for sufficient evidence.
Do not treat measure experiments cleanly as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for measure experiments cleanly recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
8. Connect ASO to product quality
Installs without activation, retention, or suitable ratings are not durable growth; release quality remains part of optimization.
Do not treat connect aso to product quality as an isolated checkbox. Tie the claim to the exact release build, a named owner, and reviewable supporting detail. Repeat the path on a clean device and record any mismatch before the store submission continues.
Evidence for release acceptance
- Production value for connect aso to product quality recorded
- Affected file or store setting linked
- Expected and observed behavior compared
- iOS and Android differences reviewed deliberately
- Every uncertainty has an owner and due date
- Release stops when a blocking contradiction remains
Frequently asked questions
How often should keywords change?
Only with a reasoned hypothesis and enough data; constant edits destroy comparability.
Should both stores use identical copy?
No. Fields and discovery systems differ, while positioning and product truth stay consistent.
Are more keywords always better?
No. Relevance and clear positioning matter more than repetition.
What does the free LaunchLint tool review?
The Store Listing Checker reviews individual copy with a limited scope; the complete review connects listing, project, and store risks.